The diversified cosmetic packaging design adds a lot of color to the cosmetics sales market and makes more makeup and skin care products more competitive in the market. Therefore, cosmetic packaging design has received the attention of many manufacturers.

How To Design Skincare & Makeup Packaging Boxes & Add Attractive To Your Products?

Each company is committed to designing unique product packaging boxes to make their products stand out on store shelves. However, there are some industries that seem to be more attentive in the design of product packaging boxes than other industries, and that is the cosmetics industry. According to a recent study, the beauty industry is valued at more than $500 billion. In other words, competition in the cosmetics industry is very fierce. If you want your cosmetics and skin care goods to be attractive in the market, it is necessary to optimize the box packaging. So how to make your cosmetic packaging add attractiveness to your products? The following are the factors that should be considered when designing a cosmetic packaging box or gift box.

• 1. Current Trends
  All products in the cosmetics industry are designed to make people look more beautiful and fashionable, and the design of cosmetic packaging boxes should follow fashion trends to satisfy the tastes of young people. For example, there are two completely opposing trends in 2020: minimalism and luxuryism. For many skincare companies, they hope their packaging box is simple, close to nature, and even in cottagecore style. On the other hand, some makeup companies may want their products to have a very luxurious and exaggerated packaging box to attract attention. Therefore, when you update the packaging of your classic cosmetic products or customize a brand new packaging box for a new series, you must understand the trend and cater to the preferences of customers.
• 2. Outstanding Design
  The shelves are full of goods, and the makeup packaging design must stand out from the many goods. What makes cosmetic packaging boxes more attractive is the metal surface treatment, color tone, or style of the paper packaging. In an industry where products are highly saturated, excellent design solutions are a prerequisite. These skincare products, which mainly show a high-quality brand image on the packaging, are more attractive to customers who visit storage shelves. The research behind the rational design scheme involves the creation of subconscious design styles among customers. This element involves all areas of packaging, including color, style, processing, logo, and graphics.
• 3. Clear Text Layout
  Cosmetic box design must be very clear, or very directly express the characteristics and advantages of the product. There is no need to apply too many design techniques that are too tactful, otherwise, it is likely to affect the perception of consumers, or make consumers have to think for a long time to understand the characteristics of the product. The text editing in cosmetic paper packaging design should not be too complicated, but the important content that should be accurately and concisely stated is not suitable for verbose description.
• 4. Brand Image
  Each cosmetic brand is unique, and they should use their originality to give full play to their advantages. No brand does not want to get more loyal customers. The prerequisite for ordinary customers to become loyal customers is to first identify with your brand image and brand story. This is also the charm of the brand image. Your brand image is your main competitive advantage because the story and unique point of view cannot be copied by competitors. The brand image was initially established through packaging design.
• 5. Experiential Packaging
  When you touch a new product for the first time, it is very important that the packaging box gives customers the first impression of the product. Experiential packaging correctly guides customers to interact with the product and select it. It is the first key factor in purchasing. Packaging selection that attracts the attention of consumers is an important way to arouse customer interest. Distinctive styles, dialog boxes, inserted samples, distinctive looks, and patterns can all generate higher-level talents’ hobbies and participation.
• 6. Sense of Security
  Your customers should always have an extraordinary experience with your product, including the product itself, as well as the unpacking experience and the convenience of the cosmetic packaging box. One factor that many customers usually consider when choosing cosmetics and skin care goods is their protective properties. Whether the cosmetics will be damaged if they are dropped or damp, so the selection of materials and the design of safety are very important. There should be some locking mechanism on your skincare gift box to ensure product safety.
• 7. Environmental Awareness
  In recent years, customers will consider the environmental protection of makeup packaging boxes even more before choosing cosmetics. In fact, we can learn from the retail market that, in addition to the cosmetics industry, environmental custom skincare packaging design has also become a trend in most industries. This includes using recycled materials and minimizing the waste of packaging materials.

Whether your brand has been constantly adjusting its packaging or using the same custom cosmetic packaging box for makeup and skincare since its establishment, you should keep the product packaging in line with current trends while staying true to the brand image, customer experience, and environmental awareness. If you are considering looking for a reliable custom cosmetic box supplier, please contact Kali, we will satisfy you with the best quality, design, and price.