Product packaging is a medium for communicating with consumers. Good packaging design will strengthen trust and enhance sales. And text and design have an unparalleled closeness, creating a unique emotional connection with consumers in packaging. When faced with a luxury custom packaging box design, how do we choose when we open a font library with hundreds or thousands of fonts on it? In fact, such a choice is not difficult, and the reason why it is difficult to choose is simply because we do not understand. Today, we bring you the top 9 best typography fronts for packaging design.

Top 9 Best Packaging Fronts 2023

1. Helvetica

A timeless and versatile typeface, Helvetica offers clean and modern lines. It’s often chosen for minimalist packaging or products that aim for a sleek and contemporary look.

2. Futura

Futura is known for its geometric shapes and is ideal for conveying a sense of modernity and simplicity. It works well for tech products, cosmetics, and luxury goods.

3. Baskerville

With its elegant and classic serifs, Baskerville can add a touch of sophistication to packaging, making it a good choice for premium products like high-end chocolates or luxury clothing.

4. Gill Sans

Gill Sans is a sans-serif typeface with a humanist touch. It’s a versatile choice that can work for a wide range of products, especially those with a modern and approachable brand identity.

5. Script Fonts

For a more personal and handmade feel, script fonts like “Lobster” or “Great Vibes” can be used. These are often chosen for artisanal products, such as handcrafted soaps or gourmet foods.

6. Slab Serif Fonts

Fonts like “Rockwell” or “Clarendon” with bold and chunky serifs can give a bold and strong look to packaging. They are often used for products that want to convey durability and ruggedness.

7. Custom Fonts

Many brands opt for custom-designed typefaces to create a unique and recognizable brand identity. These custom fonts are tailored to match the brand’s personality and values.

8. Display Fonts

For playful or attention-grabbing packaging, display fonts like “Comic Sans” (for a casual feel) or “Impact” (for bold impact) can be considered. However, use these sparingly and only when they align with your brand’s personality.

9. Handwritten Fonts

Fonts that mimic handwriting can add a personal and approachable touch to packaging. They are often chosen for organic or artisanal products.

Remember that legibility is crucial in packaging design. No matter which typeface you choose, make sure it’s easily readable at different sizes and in various contexts. Additionally, consider how the typeface complements other design elements, such as colors, images, and overall layout, to create a cohesive and appealing chocolate box, perfume box, etc. Ultimately, the best typeface for packaging design will align with the brand’s identity and resonate with the target audience.