As consumers seek new experiences and stimulation, packaging design trends are evolving to intrigue curiosity and ignite joy. Brands in 2024 are thinking outside the box with vibrant colors, quirky characters, interactive textures and unusual graphic interpretations. In 2024 packaging design is all about hypnotic hues, kooky characters and unexpected touches to pique curiosity. In our packaging trends guide 2024, let’s predict the top 10 best packaging design trends and ideas!

Top 10 Best Packaging Trends 2024 – Packaging Design Guide 2024

Packaging plays a key role in attracting consumers’ attention amidst endless options on crowded store shelves. Bold designs that pop will be necessary to cut through visual clutter. Trends like tactile textures and stimulating colors aim to engage more of our senses and provide a richer product experience. This multi-sensory appeal will draw consumers in. As attention spans shrink, packaging must efficiently yet creatively convey a brand story to build emotional connections. Fun graphics, characters and unexpected touches will intrigue people into learning more. Now, let’s dive into top 10 best packaging trends 2024!

1. Wrap-Around Patterns

Seamless Engagement Wrap-Around Patterns redefine chocolate packaging aesthetics by utilizing wide lines that seamlessly wrap around the product. This design invites consumers to explore the entire package, offering a more comprehensive view of the product. The advantage lies in engaging consumers visually and encouraging them to interact with the packaging, fostering a sense of curiosity. It also allows for more creative storytelling and brand messaging, enhancing the overall consumer experience.

2. Typographic Scrawl

Authentic Simplicity Typographic Scrawl introduces a back-to-basics DIY look that appears effortlessly handwritten. The advantage of this best packaging design trend 2024 lies in its simplicity and authenticity. By mimicking casual and personal handwriting, brands can create a more relatable and approachable image. This departure from overly polished designs connects with consumers on a human level, establishing a sense of trust and conveying a more genuine brand personality.

3. Mascot Variations

Playful Consistency Mascot Variations introduce a playful touch to packaging by giving the same mascot a mini-makeover for each product variation. The advantage is in maintaining brand cohesion while adding a dynamic and fun element to the packaging. This approach captures the consumer’s attention, making the product variations easily distinguishable and creating a memorable visual identity for the brand.

4. Ecstatic Colors

Bold and Confident Presence The Ecstatic Colors trend employs bold, contrasting, and highly saturated hues to create a confident and fearless impression. The advantage lies in the ability to grab attention and stand out in a crowded market. The electric and sometimes neon palette makes products visually striking, conveying a sense of vibrancy and modernity that appeals to consumers seeking bold and adventurous choices.

5. Cartoon Charm

Expressive Personality Cartoon Charm utilizes expressive, silly, and charming cartoon illustrations to infuse personality into packaging. The advantage is in creating a connection with consumers on an emotional level. The simplicity of these cartoons evokes nostalgia and adds a touch of whimsy, making the product more memorable and endearing.

6. Product Design Twist

Clever and Intriguing The Product Design Twist trend plays with consumer expectations by offering loose or abstract interpretations of the product. The advantage is in the clever communication of what’s inside without revealing everything. This approach sparks curiosity and intrigue, encouraging consumers to explore the product further and creating a memorable and distinctive brand image.

7. Sticker Book

Nostalgic Irreverence The Sticker Book trend pays homage to 90s and Y2K nostalgia, using sticker shapes to highlight important messages with carefree energy. The advantage lies in tapping into a sense of nostalgia, creating a connection with consumers who appreciate a throwback to simpler times. The irreverent and playful use of stickers adds a lighthearted and fun element to the packaging, making it more memorable.

8. 70’s Vintage

Nostalgic and Groovy Vibes The 70’s Vintage trend brings a nostalgic and groovy aesthetic to cosmetic packaging boxes with earthy oranges and browns, bubbly serif fonts, and thick squiggle patterns. The advantage is in evoking a sense of familiarity and individualism. This vintage style stands out by offering a departure from contemporary design trends, appealing to consumers seeking a touch of nostalgia and a unique, retro charm.

9. Punchy Ingredient

Fresh and Vibrant Identity The Punchy Ingredient trend takes perfume box packaging design to a new level by showcasing key product components in a lively and visually appealing manner. The use of fresh, vibrant colors not only adds a youthful and wholesome energy to the product but also serves as an immediate visual cue, attracting consumers with a promise of freshness and quality. The advantage lies in the ability to convey the essence of the product quickly, making it stand out on the shelves and creating a memorable brand identity.

10. Tactile Texture

Elevated Sensory Experience Tactile Texture transforms packaging into a multisensory experience by incorporating high-end finishes that can be felt. This trend appeals to the sense of touch, providing consumers with a tactile connection to the product. The advantage here is the creation of a premium and sophisticated feel, elevating the perceived value of the product. It adds a layer of luxury and uniqueness that can leave a lasting impression on consumers, fostering brand loyalty.

Overall, the 2024 packaging design delights the senses with energizing hues and dimensional touchpoints. It fosters discovery through peekaboo patterns and reframes expectations with irreverent twists. Curiosity and escapism are served through vibrant colors, quirky characters, and interactions that make shelf presence as vivid an experience as what’s inside. In the year ahead, packaging gets boldly creative.  These best packaging design trends 2024 highlight a need for something different—for new worlds, electric colors, and irreverent personalities. Even though comfort and escapism are important, don’t be afraid to be bold.