For brands seeking to stand out in innovative and interesting ways and want to create a perfect customer experience, the gift box design is one of the very simple and convenient solutions. Through the correct appearance design and structural design, the brand can create an unforgettable shopping experience and a good first impression for customers before they see the product. There are many ways to benefit from gift packaging design, such as:

1. Create demand

Before customers see your product, the packaging design will affect customers’ perception of your product. You can create demand through packaging design, attract customers to buy products, and understand more series of products of the brand. Custom packaging is one of the best ways to attract customers and encourage them to choose your products from the shelves. With more and more attention to visual display, packaging design is also one of the best ways to create demand and improve product sales. In addition, gift boxes are also very important to establish a strong brand image.

However, after the gift box is designed, you should evaluate whether your box can represent your product and brand. Only the packaging design conforms to your brand image can better promote customers to know more about your products. Gift box design can also distinguish your brand from other brands, to make your brand more recognizable, which is also conducive to the launch of new products in the later stage. Therefore, you need to create the overall needs of the brand, not the packaging needs of a single product.

2. Create an experience

Like attaching importance to the quality of products, customers also attach great importance to the experience when shopping and unpacking. The brand side can create a good experience for customers according to the packaging box, and ensure that customers feel very excited and surprised every time they open the product. Custom packaging boxes can let your brand establish a strong emotional connection with customers from the first time they see your product.

In addition, create an unmatched unpacking experience that can encourage customers to share your brand and products on their social media. Think about how you want customers to feel when they see and open the product box. Use it as part of the packaging design process to create an extraordinary and unique experience for your brand.

3. Brand values

In addition to products, customers also began to pay more and more attention to brand values and ideas. Customers are used to buying products from brands they are familiar with. They are more willing to buy brands with the same brand values and ideas.

There are many ways for brands to benefit from packaging design, and the above is only a small part. When customizing the packaging box, you need to think about what your brand represents? How can customers have a better experience? And what values do you want to reflect on your customers? In this way, the brand can get the maximum benefit through the gift box.

The Role of Luxury Gift Packaging Box In Brand Marketing

The brand side will spend a lot of time and energy to improve every detail of the product and how the product will be presented to consumers before the product is launched. Therefore, in addition to the product itself, the luxury packaging gift box is also one of the important factors to be considered. At the same time, luxury boxes can also be regarded as an extension of your brand.

All marketing information displayed by the brand to the public will be remembered by customers. When a new product comes on the market, the information of the product packaging box should be consistent with the brand marketing information as much as possible, such as the logo, color, etc. in the packaging box. This can better improve the brand awareness of the product.

Take Tiffany brand as an example, their iconic Robin egg blue is very well-known, because it occupies almost all parts of Tiffany, from store decoration to website to jewelry packaging box design. Because of this consistency, their brand recognition is very high. Similarly, Apple has always maintained a minimalist style throughout the marketing and packaging process. Therefore, the brand awareness of the two companies has almost reached its peak.

If you want to make your luxury packaging box shine in the sales process and take it as an extension of your brand, you need to consider the following points:

1. What brand style do you want the box to convey? Is it fashionable, retro, high-end, and interesting? Which color to use will have a great impact on customers’ purchase decisions. Most importantly, you need to make sure that the style of the box matches the style of your whole brand.

2. Can it attract your target users? For example, if your target users are post-90s, you may make the appearance of the packaging box more modern and attract their attention. On the other hand, if your user is a middle-aged successful person, you don’t need too many popular design elements when customizing the product packaging box.

3. How is it different from competitors? The purpose of a brand customized packaging box is to protect the product and stand out from many competitors. If the packaging is too similar to that of competitors, it will be difficult for users to identify your brand. Only being different from competitors can ensure that products stand out. When you’re ready to customize the box, don’t limit your creativity. Although luxury packaging boxes should match your brand style, giving proper play to creativity can also push your brand to a larger market.