The Covid pandemic has raged around the world and changed people’s shopping habits. To cope, companies must adapt their experience in order to survive this difficult time. As we mentioned in our previous blog post, the tendency to buy via e-commerce has increased a lot, this habit will not change quickly as several studies point out. What is difficult for companies that used to sell through more traditional outlets is that the number of points of contact with customers has dropped sharply. This means that it is much more difficult to establish a personal relationship with their clients.
The largest point of contact for an e-commerce company, with the exception of the product/service it sells, is the branded packaging in which it is delivered. Indeed, when the order finally arrives at the door, the packaging will be the first tangible feature of the service +that the customer will see. By making this packaging enjoyable, the moment it finally arrives will be memorable and will greatly increase brand awareness for the customer. As one of the important parts of marketing, product packaging will make your products stand out and enhance your brand in 2021? Follow us to discover the trends of 2021 custom product packaging.

How Does Product Packaging Help Your Business?

Product packaging has always been an important part of product mix marketing. Indeed, the packaging of a product, or a company, embodies the values it tries to communicate. It transmits valuable information about the product, but also expresses the company’s core values. It is therefore essential to have a custom shipping package in agreement with your company. Brand packaging can help your business by taking into account the following factors:

• A) Differentiating your brand from another brand
  Your product may have some competition in its sector, so it is important for your company to attract the attention of your potential customer. According to The Paper Worker, 1/3 of the consumer’s decision is based mainly on the packaging of the product. If your packaging is unique, it will certainly attract attention. At Luxury-paper-box.Com, we are able to develop fully customized packaging projects, but Kali Printing is committed to providing quick and easy packaging solutions.
• B) The colours you choose influence consumers’ buying habits
  The colours applied in the packaging play a key role in the consumer’s decision. In fact, your brain reacts to colors in different ways. Some colors can soothe you, while others can arouse interest. For example, supermarkets tend to use shades of blue because they convey a relaxing mood. This slows down consumers, increasing their net spending. Therefore, it is important to study your demographic target in order to select a color scheme for the packaging of your product and be sure it pleases.
• C) Product packaging is a real marketing tool
  The importance of product packaging has greatly increased in recent months, which is why it is important for your company to offer high quality personalized packaging to your various customers. This will help them get closer to your brand, but could also attract new customers. Indeed, if your brand’s packaging is fashionable and instagrammable, it could be even more appreciated and find a place on your customers’ Instagram feed. This word-of-mouth marketing will be activated only because the custom packaging box will be enjoyed and shared on social media.
• D) Packaging contributes to brand awareness and recognition
  The largest point of contact for an e-commerce company, with the exception of the product/service it sells, is the branded packaging in which it is delivered. Indeed, when the order finally arrives at the door, the packaging will be the first tangible feature of the service that the customer will see. By making this packaging enjoyable, the moment it finally arrives will be memorable and will greatly increase brand attachment to the customer.
  One way to counteract the difficulty of loyalty is to link your customer to your brand. Instead of tying them with a neat and whimsical physical outlet, packaging remains one of the only tangible points of contact for your audience. In fact, before the pandemic, the trend towards online shopping was already booming. However, our consumption habits have been shaped in such a way that it will not be easy to regain the same appeal for physical outlets. It is therefore very important to be able to present a package in accordance with the values that your company expresses.

How To Make Your Product Packaging Improve Your Brand Effectively?

In order to bring out your product packaging, 5 important points you should take into your plans when you order custom packaging boxes. In addition to highlighting them, branded shipping packaging can help your business achieve its goals:

• 1) Share your company’s story
  By ensuring that your company’s main selling points are properly represented on the packaging, you ensure that the packaging shares the same values as you. It is important that the packaging matches your values, especially when packaging is one of the only tangible points of contact between the customer and your business. Values such as sustainable development or luxury are easily transmitted with a suitable packaging solution.
• 2) Marking the shipping box
  The different shipping boxes that can be used to provide your customers with a truly rewarding unpacking experience can be fully customized. By putting a mark on these different boxes, you will be able to convey, in addition to your core values, a good image of your company. Branded shipping boxes make a good impression on your customers and help bind them to your business. It is important for you to understand your customers and know what they are waiting for. If you line up with your consumers, they will anticipate the arrival of their shipment and will be happy to open it.
• 3) Organize the inside of the package
  Once the customer has received its packaging and has acknowledged it, the first thing they will do will be to open it. For the customer to remain fully enthusiastic, the layout of the inside of the packaging box is really important at the time of unpacking. This is especially true if the unpacking of your product is filmed and possibly shared online.
  The customer needs to understand that your product is the key element of the experience, but all the events and extras that surround it must be at the same level. To do this, you can place your product in an orchestrated box, so that the customer is amazed by your product.
• 4) Personalize unboxing experience
  E-commerce makes it more difficult for a company to establish a close and personal relationship with its customers. You won’t be able to establish a close relationship online unless you customize the consumer experience. By using customer information for a personal thank you card, or simply a message with his or her name, the customer will remember much more of his experience with your online shop. It is difficult for online stores to differentiate themselves online, so paying personal attention to each of their customers will greatly increase brand perception.
  It can be difficult to find the perfect personal attention you could give to your customers, which is why we make it possible to order small batches of custom packaging. By adapting your packaging to seasons and events, you are already showing your interest in the company’s environment. However, it is recommended to choose a package that matches your company’s positioning. Check out 2021 Best Unboxing Strategy for your packaging boxes.
• 5) Go further than your competitors
  By offering something more to your customers, you can further increase their experience with your brand, which will make you truly unforgettable. First of all, you will surprise your customers by offering them personalized packaging tailored to their needs. After the initial surprise, you can keep them even more loyal by offering them a little extra. It can be a free sample, a discount code or even something like a catalog. Many additional touches can be found to surprise your customer.