When communicating with the packaging designers of some industrial companies and the packaging designers of product production companies, we often encounter such a topic: How to define the quality of the design packaging box? When designing a data cable packaging box, what factors are in charge of the finalization of the package when it is a different solution? How can it be considered a successful package?

When an experienced packaging designer designs an electronic packaging box, he/she considers not only the visual elements and mastering the innovation of structure and material, but also the overall understanding of the entire marketing plan involving the product. Without participating in and understanding the marketing plan of the product, the packaging works made are unsuccessful. We need to be clear about product positioning, product target groups, product sales channels, product marketing strategies, and subsequent promotion strategies in order to establish good packaging design work, even if such packaging is very visually, structurally, and materially used. Appropriate, sometimes still can’t be regarded as a successful packaging work. In the process of product birth, packaging designers must participate in the whole process and understand relevant details for product development, product positioning analysis, product sales strategy, and other links, and can give reasonable opinions in time during product decision-making. And packaging design direction compatible with product marketing.

When the personnel of the product production company cooperates with the company to design packaging, often the designer of the product production company may not have the opportunity to participate in the entire process of the company’s new product development, but as a packaging designer, it should be before the design ideas and directions are formed. Actively communicate with the company and learn as much as possible about the company’s expectations for new products and marketing strategies, so that consumers can recognize it and the company’s product benefits can be improved.

For the definition of the quality of packaging design products, we have to analyze various factors related to packaging design.

The quality of a data cable packaging box work is not only judged from the basic aesthetics, but we should judge from the following aspects:

1. The visual effect of packaging.
2. The use of packaging materials.
3. Packaging production technology.
4. The cost of packaging.
5. Access to packaging.
6. The added value of packaging.
7. Whether the material and process of packaging are environmentally friendly.

The effect of packaging visual effects on the quality of data cable packaging:

1. The basic elements of product packaging

After the product marketing specification is completed, the packaging designer can proceed with the visual design of the packaging. Many basic elements are required on the packaging, such as: product name, brand name, brand logo, product volume, product barcode , Product description text (notes: such as use rules, operating specifications), etc., when some elements are used, the color, position, and size used are already standardized by the file. These cannot be changed at will, professional packaging design The teacher should ask the company clearly in advance, so that these elements can be placed in the correct position when planning the packaging.

2. The continuation of brand elements on product packaging

For example, the brand identity, the overall style of the product, and the image spokesperson of the product should have a good continuation of the brand assets in the new product. As a packaging designer, you need to pay special attention to it. This is to accumulate the company’s brand.

3. Product name

The product name occupies a very important position in the text category used in the packaging. It should be clear, easy to distinguish, eye-catching, and easy to remember. The content of the product name should correspond to the product characteristics, or the product marketing strategy, a good product The name is also very important in the sales force of the product, but the name of the product often makes business owners or product strategists anxious.

4. The color of the product

In the world, different colors represent different charms. For different products, after long-term development, consumers have already established custom colors in the minds of consumers. Different colors give different psychological feelings to consumers. As a packaging designer, you must Grasp the knowledge of color psychology, try to apply the color of the product to meet the “hobby” of the consumers, rather than your own hobbies, and avoid colors that make consumers have a negative or wrong perception of the product. We have to adopt different colors to package products for different target groups.

5. The overall style of product packaging

For different categories of products, because of his different demands for consumers, his design style must be suitable for the demands of the product, such as feminine products-soft and elegant, exquisite and chic, highlighting artistry and fashion; male products-strong and rough , Bold and unrestrained, highlighting practicality and scientificity; children’s products-vivid image, colorful, highlighting interest and knowledge, to induce children’s curiosity and thirst for knowledge; youth products-beautiful, novel and unique, highlighting the popularity and Novelty, to satisfy the young people’s psychology of seeking novelty and differences; elderly products-simple and solemn, safe and convenient, highlighting practicality and tradition, and try to meet the realistic psychology and habitual psychology of the elderly.

6. The display effect of product packaging

After the product packaging is completed, the top place that can accept consumer inspections is the terminal. Therefore, in the process of packaging design, you must consider the effects of single products, series products, and products of the same brand and different categories on the terminal display, and how to use Commodities stand out on the shelves, becoming a cornerstone of product sales and attracting people’s attention, making the product more competitive and advantageous, which is an important factor when designing product packaging.

7. The appeal of product packaging

Packaging design must have a prominent element visually. This element is the main appeal of the product and the selling point of the product. Whether you can grasp this point is the key to determining the success of the packaging.