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Home > Blog > How Hair Extension Packaging Boxes Can Increase Sale & Improve Wig Business?

How Hair Extension Packaging Boxes Can Increase Sale & Improve Wig Business?

1,866 views Published by December 11, 2020

How does your Hair Extension product stand out in the highly competitive wig market – we mean how customers are attracted to your product the first time they see it? Exquisite and distinctive packaging with unique functional can definitely be a key element. Luxury-paper-box .com as a professional custtom packaging manufacturer & supplier, tells you how Hair Extension Packaging Boxes can effectively improve your sales and wig business.

  1. Customize Your Unique Hair Extension Box
    Retail shopping is both emotional and rational, and the user’s emotional behavior begins with packaging design. That’s why many premium wig & hair extension brands spend a lot of time and money customizing product boxes. The user’s first impression of the product begins with the packaging box and printing. If your hair extension box doesn’t stand out or progress and update with the market, you’ll probably lag behind your competitors.
    Big-name packaging design is generally a luxury market leader, many brands will be based on reference to the design style of big brands to customize their cosmetic packaging boxes, jewelry boxes, or apparel boxes. Of course, the reference is not plagiarism, we need to absorb the design advantages of large-name boxes and then add the brand’s own style. Although we can refer to the design style of the big-name boxes, never copy them. For customers, plagiarism is unworthy, which will greatly affect the image of your brand. Second, if your hair extension box does not have a brand style, then it is difficult for customers to identify your brand by virtue of the packing box.
  1. Balance Innovation With Practicality
    Users prefer highly functional and very fine products, for the hair extension packaging box is the same. One of the main decisions you have to make in customizing or improving the packaging design of your wigs and hair products is to balance innovation and practicality. The most important function of the wig box is to protect your product from external factors, and secondly, to increase product sales, and to have some special features to attract customers. Box designers can help you push the limits with innovative packaging designs based on market trends. In addition, there is a balance between packaging costs and consumer expectations when customizing your hair extension boxes. Distinct trendy with practicality packaging surely will add value to your products.
  1. Pay Attention To The Texture, Workmanship, Tactile Impression of the Box
    The texture, tactile impression, and craftsmanship of the packaging will, of course, affect the impression of your product in the customer’s mind. Poor hair extension box texture may even devalue your hair extension product. Therefore, after you entrust your wig box to a merchant for design and production, you should first request that you select a solution with the highest quality and process assurance within your budget. Before production, you can make an effect map of the box to facilitate observation of its advantages and disadvantages. Although the approximate effect of the box can be seen through the stereograph, the material, process, and feel of the box cannot be perceived by the effect map. Therefore, the box can also be sampled, 1:1 will be the box produced, and its material, process, the final effect of the touch to evaluate and improve.
  1. Create A Distinctive Out-Of-The-Box Experience
    Whenever you try to package a new look, you should reflect your brand value. You can use market research to decide where to make changes. First, it’s important to evaluate your competitors’ performance in packaging and how users respond to their product boxes. Then learn from its experience, in accordance with the brand image of the design. In addition to creating a visual experience for the user in the product box, it should also create an out-of-the-box experience for it. This enables users to have a new understanding of hair extension boxes, products and even brands. In addition to the beautiful appearance, the user’s out-of-the-box experience can also be achieved through the design of the box structure, presentation and the creation of a sense of ritual.
  1. Gradually Update Your LOGO and Packaging Appearance
    Most hair companies regularly update their wig boxes to keep them fresh in their customers’ minds. Most brands don’t choose to use the same packaging logo as they did 10 years ago. But for Logo, an element that directly reflects the brand, the update may make it difficult for users to identify. Therefore, the update should not be substantially altered. The same is true for product boxes. If you are considering updating your hair extension packaging design, you may need to do so step by step. Significant changes to the hair extension box can lose the emotional connection between consumers and the brand. Methodical changes keep your customers fresh in the user’s mind while they can immediately identify your brand.

A good packaging design is the most viable way to assess the attractiveness of a product, and by working with a professional custom box supplier like Kali Printing, you can incorporate these strategies into your hair product packaging box to meet the strengths of your hair extensions and wigs, and engage your target audience. Whether you are a wig manufacturer or hair extension wholesaler, if you are looking for value-added packaging for your wig product, please contact us and Kali Printing is confident that you can provide you with the best and most cost-effective solution.