Product and presentation packaging is best convincing when the packaging design is perfectly matched to the product design. This works quite simply with an individual sticker with which the product is labeled or which adorns the packaging. In this blog post, we will show you what options you have to design your product and packaging with the help of labels.

How Does The Label Affect Product Marketing Value?

As a brand, we have no constant control over the platform on which consumers interact with your brand. Maybe on your website? Could it be an e-mail campaign? Or social media, e-commerce sites, or retail stores. Whatever the platform of interaction, the first interaction between a customer and a brand can play an important role in building emotional connections later in life. That’s why brands need to customize good labels, packaging boxes, and collaborate with brand marketing.

• Establish consistent quality

According to the survey, 85% of consumers associate the quality of labels, boxes, and products. Any element that looks out of quality can have a negative impact on your brand. Conversely, if you show superior quality from the details of the label and box, then consumers will think you are a trustworthy brand. Building consistent quality not only helps brands sell more products but also conveys important brand messages. In order to achieve the role of marketing brands.

• Emphasize brand information

In addition to consistency in quality, consider how you want to position yourself in the market. Are you luxury or a cheap brand? Do you have a specific target population? These questions will help you build shared elements that go beyond labeling, packaging, and brand marketing. For example, if you add brightly colored bronzing to your box to showcase the luxury of your product. Or through embossing, bumping, and other processes to show the brand’s low-key image.

Which Products Should Use Labels?

Labels can be used wherever separate packaging is needed for the product, for example for hygienic reasons:

• Care products, cosmetics, creams, etc.
• Candles, other lifestyle products
• Cans of spices, teas, coffee
• Glasses of tea, jam, powder
• Dietary supplement
• CDs/DVDs
• Small oil bottles, beer, wine
• Shrink-wrapped food bags, such as delicacies, sweets, chocolate

If you want to stick a label on the packaging, basically any type of box and any product is good – just keep in mind that the coarser types of paper such as brown and black natural cardboard have a slightly worse adhesion than white cardboard.

Which Boxes are Suitable as Presentation Packaging for Products with Labels?

In general, the combination of labels and packaging is especially important for gift sets and other multi-part sets in order to create a beautiful, uniform image and to increase the general quality impression and thus the willingness to buy. Accordingly, all hollow wall boxes, for example, are perfectly suited for this – whether with or without inlay:

• Hollow wall box with hinged lid
• Hollow wall box with inverted lid
• Sliding box with hollow wall

How Can Product Label and Packaging be Combined Perfectly?

1) Accuracy of fit of product and box

For a professional appearance, the accuracy of fit of the product and box is essential. In the worst case, a box that is too large can contribute to the internal product opening, breaking, or mixing multi-part contents. For this reason, we offer many packaging boxes in custom sizes at luxury-paper-com.com – perfect fit guaranteed!

2) Inlay To Present the Products

Put your product in the limelight with an insert! Not only that – you also ensure that it arrives safely at the customer and does not slip into the box. But above all, presentation packaging benefits from the use of inlays or nests. The product or the individual parts of a set are thus highlighted, put in the best light and shown from the most beautiful side. Height differences can thus be compensated for and even small and narrow parts can be presented individually.

Above all, however, the stickers applied to the products are shown, whereby the customer is repeatedly confronted with the brand inside the box or can recognize the different varieties at first glance.

Order custom inlays from us, which are designed around your product. For optimal size adjustment, send us a product sample so that we can test whether the dimensions are perfectly matched. For the ideal unit of product and packaging, have your inlay printed in four colours.

You can order an custom inserts for the following boxes:

• Sliding boxes
• Folding boxes
• Cardboard boxes
• Magnetic boxes

3) Colour scheme of the packaging

With the help of the color design, a beautiful or noble combination of product and packaging can be achieved – whereby the color does not have to be influenced exclusively by the print! A special choice of material can also be sufficient – for example, the black natural cardboard sets the scene for small tea glasses that are covered with bright labels. Especially the combination of lightly glued product and the dark box makes this packaging solution an eye-catcher.

On the other hand, extremely colorful printing can also support a rather pale product communicatively and make you curious about the contents – for example, if it is a folding box or a bag box with a viewing window, and behind it, a monochrome tea or simple muesli can be seen.

4) Label and packaging in harmony

A cost-effective and easy-to-implement way to combine product and packaging is the use of labels and stickers. These can easily be designed in the same design as the box and can be easily attached to the product or packaging. Different varieties and flavors are also easy to identify with little effort and can therefore be integrated cost-effectively.

Creativity can be used when choosing the right label: Not only square or round labels are possible, but also the flower shape for the honey jar or an oval label for a box of chocolates. It is also possible to glue folding cartons or other printed and unprinted boxes.

On the one hand, the sticker can be used as proof of originality, a seal of freshness or for secure sealing – for example, for sliding boxes or bag boxes. On the other hand, an adhesive can also be applied instead of a print – useful, for example, if you have different varieties or products, all of which can be accommodated in boxes with the same format. Due to the larger circulation, you save money when ordering boxes. You then point out the different varieties and products with individual labels and stickers.

Labels, boxes, and brand marketing are the best elements of customer interaction, no matter what platform they are on. Brands will consistently present their best to their customers. So what’s the trick to synergizing your labels, boxes, and brand marketing? The secret is to work with a professional, reliable box manufacturer, so as to better play the role of the maximum effect.