The graphics in custom box packaging design are the main carrier of product information and constitute the main part of the packaging visual image. A well-packaged product can accurately convey the content and information of the product to consumers by making use of the intuitiveness, effectiveness, and vividness of graphics in visual communication without words. The graphics on the package can attract consumers by virtue of their rich expressive force. It is consumers’ interest in the goods, creating an inductive effect with the psychological association, and strengthening the promotion ability of the products. Here we talk about the best elements of designing packaging graphics.

Packaging Graphic Design Guide – 8 Best Tips To Design Packaging Visual Image

1. Logo image

The logo image can be divided into four types according to the use: trademark, enterprise logo, quality certification logo, and industry symbol.

(1) Trademark

A trademark is the identity representative of a commodity, a symbol that distinguishes it from other brands, and a passport in the field of production and sales. In the standardized market competition, the trademark registered by the National Trademark Office is protected by relevant laws and regulations. For the trademark used on the package after registration, we can see the letter R in the upper right corner.

(2) Enterprise logo

The corporate logo represents the corporate image and corporate name. Like the trademark, it can be protected by relevant laws through registration. Some enterprise logos are not only the image representatives of enterprises but also commodity trademarks. For example, the “Haier” logo is not only the image symbol of “Haier Group”, but also the brand of products.

(3) Quality certification mark and industry symbol

The common ones are the national quality certification mark, green environmental protection mark, green food mark, bar code, recycling mark, storage indication mark in the circulation process, instruction mark, waste method mark, opening method mark in the use process, etc. Some special commodities also have special marks, such as toxic, radioactive, and other marks.

2. Product physical image

Displaying the image of goods on the package is a common expression of packaging design. Except for a few windows opening structured packages, most products cannot be opened to see the true image of their contents. At this time, the products are visually represented through photography or realistic illustration, so that consumers can directly understand the image, material, color, and quality of the goods. In addition, it can also be shown by magnifying graphics or taking a local close-up, to produce stronger visual impact and persuasion, give people a sense of intimacy, and use physical images to enhance the competitiveness of goods.

3. Image of origin

For many commodities with local characteristics or tourism commodities, the origin often becomes the guarantee and symbol of product quality. The beautiful scenery and local customs of the place of production are displayed on the package, which can make the package have strong local characteristics and clear visual characteristics.

4. Product image

Some commodities are different from those in actual use in form or shape so the finished product image of the commodity can be displayed on the package to help consumers understand the commodity. For example, some persuasive and aesthetic graphic images are selected for certain foods in the process of consumption or use, and images of processed coffee drinks overflowing with fragrance are displayed in the packaging graphic design of coffee, which can strengthen the image of commodities and promote sales.

5. Raw material image

Many commodities use characteristic raw materials in the processing process, but it can’t be seen from the appearance of the processed commodities. In order to highlight the personality image of the commodities, help consumers understand the product characteristics, and show the image of raw materials on the packaging, we can achieve the purpose of promoting the products and attracting consumers.

6. Product image

According to the use characteristics of the commodity, the use method and operation process of the commodity is displayed through continuous pictures on the package, which helps consumers understand and use the commodity clearly and accurately. It not only highlights the characteristics of the commodity itself but also generates affinity.

7. Symbolic image

The image of some commodities is not suitable for visual expression or has no characteristics. At this time, we can use metaphor, metonymy, and symbol to strengthen the characteristics and efficacy of commodities by using images unrelated to the content of commodities. This way of expression can enhance the image characteristics and interest of product packaging, and give consumers a beautiful association space.

8. Supporting image

In the process of packaging design, in order to enhance the formal beauty of packaging, some abstract graphics or decorative patterns are added on the basis of fully showing the product image, so that the product packaging image has more personality characteristics. For example, the use of some relevant traditional patterns, decorative patterns, auspicious patterns, folk patterns, etc. on the packaging of traditional commodities and local products can effectively highlight the cultural characteristics and national and regional characteristics of products. Abstract graphics can be used in modern commodity packaging design to enhance the sense of modernity and fashion.