Retail ready packaging is a new type of packaging that is easy to open, convenient for shelf sales, and has display functions. Retail ready packaging is a very popular packaging concept abroad, and food packaging box manufacturers in Europe, America, and Australia are vigorously promoting this form of packaging. Today, we’re going to tell you how to drain creativity in new retail packaging.

Retail-Ready Packaging Design Guide

RRP extends the service scope of packaging to all aspects of the commodity supply chain, greatly improving the efficiency of retailers, reducing labor costs for retailers, and also driving sales for brand manufacturers. For the packaging industry, RRP has greatly increased the added value of packaging products, widened the market space for packaging, and will have a far-reaching impact on the future packaging industry. The editor of the food packaging box manufacturer will provide a detailed description of the characteristics, market prospects, and design methods of RRP, hoping to provide a useful reference for color box food packaging box manufacturers seeking to upgrade and transform.

Retail-Ready Packaging Case

For example, the brand success of the “Three Squirrels” in new retail is not only the success of product packaging innovation but also the multi-dimensional integration of enterprise operation and brand.

1. Strategy: Occupying a congenital advantage, when the Chinese nut category was still in the development stage, it was the first brand established on the Internet platform, and its upstream supply chain integration and resource matching were also very stable.

2. IP: The creation of IP, the first nut brand of an Internet brand. From the perspective of brand strategic positioning, the brand name of “Three Squirrels”, with its own scene and visual image, is easy to remember the brand visual hammer of “Squirrel”.

3. Price: In the early stages of starting a business, the price of three squirrels was also a great attraction. At the beginning, Boss Xu, who owned three squirrels, believed that it would not necessarily be successful and that new brands, new products, and affordable prices could attract consumers to buy.

4. Product: Traditional offline nut packaging is simple and crude, with no aesthetics to speak of. It emphasizes the large window opening of the product packaging and the content that can be directly seen and purchased with confidence. The nut packaging of three squirrels is known in the opposite direction. The main e-commerce map and details page have already fully displayed the origin, appearance, selling points, and technology of the product, and the packaging demonstrates the brand’s appearance and personalization.

Returning to the topic of new retail packaging creativity, we must consider and reflect on the entire category and category. The diversification of new retail packaging styles is highly competitive, and how to differentiate against other e-commerce competitive products is also a major issue. Currently, new retail packaging must have an Internet mentality.

Three Main Points of Packaging For New Retail Brands

1. Traditional offline packaging emphasizes category “who am I”, highlighting product names and physical images, and e-commerce product packaging emphasizes “my personalization” and segmentation of categories, while at the same time, how to catch the visual eye;

2. Knowing that the brand advantage of the Internet lies in networking, as well as the use of big data, as well as consumer research and feedback, e-commerce packaging will combine the trendy words of the “hot spots of society” network, as well as popular music topics such as movies and television, to form a resonance and recognition of consumers for product packaging.

3. Product strategy and naming creativity, as well as good new retail packaging, must have made great efforts in terms of product names, so that consumers’ minds can have a good impression on new products. Naming not only starts from the early physical, functional, and technological aspects, but Shanghai Exploration brand believes that it is more daring to innovate and subdivide into the emotional and spiritual aspects of the population.