Customizing your gift boxes with logo packaging is a fantastic way to promote your business. These gift boxes can effectively showcase your products and come in various shapes and designs. However, it is crucial to choose a design that aligns with the personality of your store or business. To achieve this, you may consider making modifications or adding personal touches to the gift boxes. So, what are some ways you can customize your gift boxes to enhance their effectiveness in achieving your final objective? In this packaging guide, we give you the answer!

Top 10 Custom Gift Box Design Tips For Your Products & Brand

Receiving gifts is always a delightful experience, and businesses have incorporated this concept into their marketing techniques. They seize different occasions to offer gift boxes to their customers, employees, and partners. However, it’s crucial to choose the right opportunities, such as important events like weddings and employee birthdays. Big holidays are also an excellent opportunity to stand out with original gifts and successful gift boxes.

In addition, the packaging of the gift is as important as the gift itself. Customizable gift boxes are a great option to consider. They come in various sizes and are compatible with different types of objects. Customizable gift boxes are designed to match the brand image and make the gift even more special and unique.

1 – Choose The Right Gift Box Structure For Your Business

There is no denying that wrapping items can increase their perceived value. For customers, the care and attention given to packaging are important, as it is the first element that captures their interest. A product that is delicately wrapped helps to convince the customer and is often seen as a sign of credibility.

When it comes to gift boxes, they offer scratch resistance and protection during transportation. The aesthetics of the gift box can also delight customers and leave a lasting impression. Assembly is easy, making gift boxes an essential tool in communication. Including visible inscriptions related to your company, such as your logo, and gift boxes can help promote your business. Whether you are a business or professional, you can also add a slogan or contact information to further personalize your gift boxes.

Among the gift boxes we offer, you have the choice between those made of cardboard or kraft. Environmentally friendly, cardboard is a recyclable and ecological material. In addition to being reusable, it decomposes more quickly. As for kraft, it is the solidity that characterizes it the most without forgetting its ecological aspect. In total, gift boxes come in three forms:

The magnetic packaging box is made of 1100 g/m² cardboard, with a white matte lamination and a nice black ribbon around it, very elegant and rigid, with a magnet for easy closing, and is suitable for fashion items and accessories;

The glossy gift boxes with a magnetic coating on the outside and inside to show off your products, also in 1100 g/m2 cardboard, available in white, black, or red without forgetting the magnet closure;

Gift boxes in 1100 gsm natural kraft in five sizes and coated with 120 gsm natural kraft.

2 – Choose Gift Box Design Ddapted to Your Business

To personalize gift boxes, it is important to consider the type of business you have and the preferences of your customers. The design of the gift boxes should reflect your customers’ tastes and preferences, as they are the intended recipients. For example, if you own a restaurant, bakery, or patisserie, elegant cardboard catering boxes that are easy to assemble would be a great option. If you’re a bookseller or comic book artist, folder boxes would be more appropriate to pack and protect books. For businesses focused on sustainability or ecology, natural kraft boxes are the best fit. It’s important to choose gift boxes that are adapted to your business and that will appeal to your customers.

On the other hand, if in your business you frequently send goods by mail, you need quality shipping boxes. But if your customers want to give your items as gifts to their loved ones, gift boxes are the most suitable.

3 – Choose the Background Color for Your Gift Boxes

If your business involves frequent shipping of goods, quality shipping boxes are essential. However, if your customers intend to use your items as gifts for their loved ones, gift boxes are more suitable.

Choosing the right background color for your gift boxes is crucial, as it immediately captures the attention of your customers and promotes your brand. There are numerous colors to choose from, but the color you select should be appropriate for the shape of the box. For instance, a white background would be more suitable for a clutch bag, while black or grey would be ideal for bottle boxes. A black background is more appropriate for a cushion box, while a cube box would look great in white, red, black, silver, or gold.

The background color also depends on the type of material used for the gift box. If you choose a Kraft box, colors like black, grey, or silver can make for a professional-looking gift. A bottle box can be covered with white or brown Kraft both inside and out, while Indian red, brown, and even blue Kraft can be used for a distinctive look.

In addition, you can use the original colors of the manufacturing materials. They bring a touch of originality to your packaging. Natural kraft and cardboard are two examples.

4 – Select the Most Suitable Printing Technique for Your Gift Boxes

To ensure that your gift box is effective, it is important to have clear and legible inscriptions. Printing offers several possibilities to achieve this. Custom gift boxes require different design methods depending on the type of support and graphics that are to be integrated.

• Digital printing: very popular, digital printing allows the reproduction of characters from computer data. It is a fast technique, which integrates the use of a computer and a printer. It allows you to have your personalized boxes in record time with clear precision and impeccable result. You have the choice between color or multiple-color printing, and this is at a lower cost. The printing can also be done by zone and for more visibility, on the whole box.
• Offset printing: Among the forms of digital printing, the offset is in the first position. Each color has a plate in the printing machine where the ink is put. With this process, you get quality boxes without incurring large expenses. It allows you to print large quantities of prints. If you want luxury packaging, there is nothing better than offset printing.
• Hot stamping: it consists in making a plate similar to the shape of the visual. This plate will then be deposited on the support. Still called hot stamping, this technique is the most used. Indeed, it can print all kinds of colors. Would you like to integrate gold or silver? The result will be sublime.
• Screen printing: this process is particularly interesting because it allows you to obtain a very opaque bright color. It is economical for both large and short runs. This is why we use this technique for optimal results.
• Flexography: This technique uses the cliché, a form of agile printer. It is best suited for materials such as cardboard and kraft. However, it can only be used for high-volume reproduction.

5 – Choose Logo Design and Colors for Your Gift Boxes

Customizing your gift boxes involves prominently featuring your logo. Your logo is what sets you apart from your competitors and enables customers to identify your brand. Therefore, it should be placed on a visible surface of the gift box. You can choose to have your logo on the top side, on two sides of the box, or even covering the entire box to create a stylish and elegant look. However, if you prefer a more discreet appearance, having your logo marked on one side of the box is sufficient.

Furthermore, there are various color options available for your logo. You can use a hot stamping pen to add gold, silver, black, copper, or pink to your logo. Alternatively, for a more eye-catching effect, you can choose from metallic pink, metallic red, metallic blue, metallic orange, and metallic green. This allows for a range of color options to create a unique and memorable gift box for your customers.

6 – Choose Finishes for Your Gift Box

The finishing touches of your gift boxes are crucial in conveying the quality image you want to present to your customers. Lamination is an effective finishing technique that involves spreading thin plastic on one side of the box with a laminating machine. It provides several benefits, such as increased rigidity and durability of the product, protection against water damage, and prevention of scratches. Different types of lamination are available, including gloss, matte, soft touch, satin, metallic, and clear diffraction lamination. Selecting the appropriate lamination can enhance the appearance and quality of your gift boxes.

7 – Choose Closure for Your Gift Boxes

The closure of your gift boxes is also a critical element. It is essential to equip your gift boxes with strong locks to ensure your products are not stolen during transport. A secure closure can also reassure your customers that their packages will arrive in good condition. You have three closure options: the ribbon, the flaps, or the magnet. The ribbon closure is flexible and elegant, making it the best choice for jewelry, watches, or perfume boxes. The magnet and flap closures provide great security for your products and easy opening for your customers.

8 – Highlight Your Brand

The gift boxes available on our website are made of high-quality 1100g/m2 cardboard, ensuring a sturdy and durable product. They are shipped flat and are easy to assemble, taking up minimal space until they are ready to be used. Our gift boxes come in a range of finishes, including the elegant white magnetic gift box with a black grosgrain ribbon. This box is perfect for fashion accessories and clothing, with its chic black ribbon closure and matte lamination providing an undeniable touch of refinement. It features a magnetic closure, making it a box that customers will want to keep and reuse for storage. Your customers will be impressed by the luxury and sophistication of our gift boxes, making their purchases even more special. With your logo or signature prominently displayed, these gift boxes will be a memorable addition to many homes.

9 – Highlight What’s Inside

The experience of receiving a gift in our elegant gift boxes is truly special. The recipient will be delighted to untie the satin bow or simply open the magnetized portion of the box to reveal the surprise inside. The silk sheets inside the box add a touch of luxury and help to protect the contents. The gift box is an original and beautiful way to present a gift, and the giver is already proud of the effect it will have. Seeing the recipient’s eyes light up with delight is a truly rewarding experience.

Our gift boxes also provide a practical way to present multiple small items. For instance, if your business is in perfumery, your customer can choose from a variety of gifts such as soap, body milk, and scented candles. These items can be arranged and presented beautifully in a pretty gift box, leaving the customer completely satisfied with the outcome of their gift.

Whether you prioritize the functionality and practicality of our boxes, such as the simple and secure magnetic closure, or the elegance and refinement of the satin ribbon, your products will be beautifully displayed and sublimated in any case.

10 – Avoid Risks for Your Gift Packaging

While rolls of gift wrap may seem like an affordable option to create multiple gifts, it requires a steady hand and experience to produce a beautiful package that won’t tear during transit. The process can be stressful, especially for saleswomen who have to wrap packages for numerous customers who are waiting. This can lead to poorly wrapped packages, unsatisfied customers, and negatively impact your brand image. To address this issue, some companies offer training for saleswomen on how to wrap gifts, especially during the busy holiday season. However, these trainings come at a cost and may not be feasible for every business.

Using our beautiful gift boxes eliminates the need for saleswomen to worry about wrapping gifts. This saves them time, reduces stress, and ensures that customers leave with an elegant and refined package that does not reveal its contents.