Product packaging boxes have always been regarded as one of the most effective marketing tools for companies because the external image of the product is one of the important factors that can make your product stand out in a competitive market. However, in addition to the appearance of your box, there are many things to consider such as a packaging insert that can not only enhance the customer’s unpacking experience but also provide effectiveness for cross-selling. Before delving into its advantages, let us see what the inner insert of the custom packaging box is and what types of package inserts are available for you to choose from!

What is Insert For Packaging Box?

The packaging insert is a functional material attached to the inside of the product packaging box, which can effectively provide additional value and protection for your product. We can think of the inner insert as a warm embrace that the packaging box gives to the product, which can firmly protect the product during transportation until the customer opens the packaging box. However, its functions can go beyond the scope of protection, such as improving the unpacking experience and superior grade of your products.

Two Main Benefits of Using Packaging Inserts:

The inner insert in the box has great marketing value like the box. The first is the protection of the inner insert of the box. After purchasing the product, the customer definitely hopes that the product they have purchased is intact. If the inner insert is properly protected, it will increase the brand’s favorability in the hearts of customers, thereby increasing the customer’s repurchase rate. If the insert is improperly protected and the product is damaged, customers will definitely have a bad impression of the brand.

Secondly, the packaging insert enhances the value of the product. The insert with texture and design will definitely make your product more attractive, make customers unforgettable, and increase the customer’s repurchase rate. On the contrary, inferior inserts may even have a negative experience for the original high-end products. So the right inserts can help your customers feel special and increase loyalty to your products.

Main Types of Inserts For Product Packaging Boxes

The most common packaging boxes in our lives are lined with paper inserts, sponge inserts, EPE inserts, paper-plastic inserts, blister inserts, foam inserts, and so on. Merchants can choose the most suitable packaging lining for their products according to the type of product, market demand, customer experience, and budget.

Paper Inserts

The application range of paper insert is very wide, suitable for most industries. Compared with other inserts, paper inserts can be printed with various patterns and various processes can be added. Moreover, the paper insert is recyclable and degradable, which is one of the very environmentally friendly materials. Due to the corrugated structure of corrugated paper, during transportation, additional gas will be generated to reduce friction, increase buffering force, and protect and support the entire article. As a new type of environmentally friendly insert, corrugated paper is widely used in wine and perfume packaging boxes.

Sponge Inserts

The cost of the sponge is very low, it is resistant to extrusion, soft, has great resilience, and the processing is very simple. Therefore, the proportion of sponge insert in the total output value of the packaging industry has exceeded 20%, and it has become the main force in the packaging industry, playing an irreplaceable role in various fields of food, beverages, daily necessities, and industrial and agricultural production. The sponge insert has the advantages of excellent cushioning, shock resistance, heat insulation, moisture resistance, abrasion resistance, and chemical corrosion resistance; it can effectively protect fruits, electronic products, and other easily damaged products from damage.

EVA Foam Inserts

EVA insert has high resilience, high tensile strength, high toughness, heat insulation, moisture resistance, corrosion resistance, and good shock and cushioning properties. Therefore, the application range of foam insert is also very wide, such as electronic product packaging boxes, cosmetic packaging boxes, and medical supplies packaging boxes. There are also many types of EVA, merchants can choose 38-degree, 50-degree, and 70-degree inserts according to their needs. The higher the degree, the harder the insert.

EPE Inserts

EPE (Expandable Polyethylene) is expandable polyethylene. It has many advantages such as water and moisture resistance, shock resistance, sound insulation, heat preservation, good plasticity, strong toughness, recycling, environmental protection, and strong impact resistance. It also has good resistance Chemical properties. EPE pearl cotton has strong toughness and good shock absorption. It is widely used in ceramics and glass lamps for heat insulation and moisture resistance and is used as shockproof packaging. EPE pearl cotton insert can also be widely used in high-end fragile gift packagings such as wine and resin, inner packaging of hardware products, toys, fruits, leather shoes, daily necessities, and other products.

Paper Plastic Inserts

Paper-plastic is one of the most environmentally friendly insert materials. Packaging box manufacturers can accurately mold the paper-plastic 1:1 according to product requirements, which can provide good protection. Nowadays, many electronic product industries are gradually using paper-plastic insert instead of blister insert in electronic product packaging boxes because of the environmental performance of paper and plastic.

Blister Insert

Blister insert used to be the insert giant in the electronics industry. Most of the mobile phone packaging boxes and earphone packaging boxes on the market choose blister inserts. However, because the environmental protection of blister insert is far inferior to that of paper plastic, many electronic product industries have slowly begun to use paper-plastic insert to replace blister insert.

The inner inserts of the packaging box is a very important presence for products, especially valuables. Choosing the right type of packaging box insert can well protect the product from external factors, thereby reducing product transportation loss and improving customers’ perceived value of the product.