At present, many characteristic box packaging designs are not clearly contemporary, manifested in packaging, consumption concepts, environmental awareness, and other aspects; Insufficient attention to brand image, lack of long-term planning, incomplete packaging information, and relatively backward and outdated packaging design. With the changes in people’s life concepts, lifestyles, and aesthetic tastes, new requirements have been put forward for the packaging design of specialty products in the purchase demand. At present, although there has been some development in specialty packaging, most packaging designs have not undergone breakthrough changes and cannot meet the consumption concepts and aesthetic tastes of modern people. Today, we are going to talk about problems that easily arise in the packaging design of specialty products.

What Are The 5 Most Common Packaging Design Problems?

1. Lack of novelty

From three aspects, the existing packaging is basically the same, without breaking through the original model and losing its appeal to consumers. 1. The packaging design expression method is single and outdated, and the graphic content is simple. For example, red dates are mainly packaged in red, and then combined with red date photos in a simple way;

2. The packaging structure is similar, the rules are boring, and the packaging materials are still mainly foam, plastic, paper and glass, with few regional materials selected.

3. The graphic application is not appropriate enough. Local characteristic products are restricted by regional natural conditions and are representative products with regional characteristics. Some packaging designs for local specialties, although using graphics with local characteristics, are simply misappropriated and have no connection with the product itself, resulting in a disconnect between visual effects and the product; Or the graphics are not typical, with small differences from other local graphics, resulting in homogenization of packaging design.

2. Lack of brand awareness

In the marketing boom, many brands of homogeneous products will appear in some regions at the same time. However, due to the lack of experience in brand design, there is no long-term plan for the brand of new packaging design, such as product name unfashionable, vulgar design, lax product quality control, and the lack of long-term planning in enterprise business philosophy, product research and development and commodity circulation.

3. Large design quality differences

Farmers produce and sell their own products, and there is no principle in the selection of packaging materials, such as the use of untested plastic or paper products, or the self-processed products are nicknamed “pure handmade”. Poor quality packaged food is difficult to ensure hygiene and has potential safety hazards. In addition, incomplete or untrue product information packaged in small workshops, such as a lack of production dates or product introductions that do not match the entity, reduces the credibility of the product.

4.  Insufficient functional value

Many specialty sales are mainly concentrated in local specialty stores, while supermarkets sell very few popular consumer products. Folk art products have the essential characteristics of agricultural and sideline products, and are an integral part of people’s daily consumption. Their audience should not be limited to gifts and tourist souvenirs, but only limited to sales in franchise stores.

5. Poor environmental awareness

At present, plastic foams are widely used in specialty packaging design materials, which are highly degradable and easy to cause environmental pollution.