For small business owners, the packaging is one of the most overlooked but incredibly important aspects of creating a luxury brand experience.  If your brand’s packaging is less than impressive, or non-existent, this luxury packaging design guide is for you! We will break down luxury packaging design into three basic tips, you can implement into your own business.

Luxury Packaging Is On Brand

As a matter of fact, there are a lot of small business owners with packaging that is not on brand. Now you might be wondering how much does packaging even matter? It matters a lot!  A luxury brand whose packaging is one of the most recognizable elements of that brand. Tiffany & Co. That iconic blue jewelry box is probably more recognizable than the classic Tiffany engagement ring. Tiffany & Co. has turned their packaging into a  vital part of their brand experience and they’ve created value around the packaging alone.

Seeing Tiffany’s box under the Christmas tree is almost as exciting as opening it on Christmas morning.  The Tiffany & Co. box is on-brand. Always in the iconic Tiffany blue color, the simple and timeless logo runs across the top of the box, and inside for this particular piece there’s a suede drawstring bag. Again in Tiffany blue with the logo. This packaging is a simple concept, with a  single color and a logo. But by using that simple packaging design with consistency, Tiffany & Co. has built incredible brand recognition from their boxes alone.

Luxury Packaging Is High End

Let’s take a look at one of the most luxury brands, Louis Vuitton! I assumed everyone dreamed of owning a Louis Vuitton purse ever since we were young. To create a luxury product or service that’s coupled with the perfect luxury experience. Louis Vuitton box and paper bag packaging feel luxurious as it’s incredibly sturdy from high-end papers and fibers. Products are boxed up in the brand’s signature imperial saffron color boxes, accented with blue ribbons that read Louis Vuitton and gold foil stamping. Within the boxes, most items like handbags and small leather goods are protected inside branded dust covers. Louis Vuitton also provides a small branded paper folio in the signature color that houses proof of purchase and documentation for the product. These elements all work together to create a very tactile and very high-end experience when purchasing a Louis  Vuitton product. More than that, the packaging was specifically designed to highlight the brand’s history and heritage.

As a small business owner, you might be thinking that you don’t have much in common with big luxury brands like Louis Vuitton or Tiffany & Co. but you’d be wrong. It’s so important for creative small business owners to market their businesses as luxury brands. Because you simply don’t have the time or the resources to be competing on price. So part of being a luxury brand is having a flawless luxury brand experience.  And an important part of your brand experience needs to be your packaging. The last thing you want to do is disappoint a client who is spending lots of money to work with you. Take a peek at some luxury brands to find inspiration for your own packaging design.

Luxury Packaging Is An Experience

In the book, Purple Cow Seth Godin talks about the importance of being remarkable when it comes to your brand. We often think of the word remarkable as meaning exceptional or extraordinary but Godin simply means creating something that’s worthy of remark,  meaning get your audience talking. One of the best ways to do this is through your luxury packaging. Have you ever noticed how many unboxing videos there are online? And how many of them are for luxury items? You can watch people on YouTube unbox luxury handbags, designer shoes,  jewelry, electronics, and more.

Why would you watch someone else opening the packaging of a Birkin bag or an iPhone? It’s because these brands have turned their packaging into a remarkable experience.  If you want your clients telling all of their friends and family and even their Instagram or YouTube followers about your amazing luxury brand then it’s probably time to rethink your packaging design.  Now you know the luxury packaging design basics that brands like Tiffany & Co. and Louis Vuitton use to make customers fall in love not just with their jewelry or handbags but with their entire brand experiences.

Where To Find The Best Luxury Box Manufacturer?

KALI is the most reliable luxury box packaging supplier in China, that has decades of experience in wholesaling packaging all over the world. Whether you are looking for a logo chocolate box, perfume box, flower box, cosmetic box, candy box, or custom mailer box, foldable box, magnetic box, die-cut box, or more, we can meet all your demands! Our packaging is high quality, designed by professionals, and cost-effectively. If you are interested in customizing luxury box packing, feel free to contact us. Wholesale luxury box packaging from KALI if small entrepreneurs want to build luxury brands so that you can show up with confidence,  get booked with dream clients, and finally charge what you’re worth.